Drug firm Elder Pharmaceuticals will launch 12
new products this fiscal in the areas of gynaecology, pain management and
nutraceuticals.
The company is also planning to spend up to Rs 55 crore in the next two years for increasing its manpower, mainly the sales force, updating its research and development facilities and for brand building exercises. The total investment would be between Rs 40-55 crore investments for it. The company had recently announced the plans to increase its sales and marketing force by 1,000 in the next two years.
Elder Pharmaceuticals is looking to expand in the over-the-counter (OTC) segment. The firm is also looking to enhance presence in the functional foods market, leveraging on UK-based NutraHealth Care, a company specializing in neutraceutical products, which it had acquired last year. The Indian [functional foods] market is estimated to be of Rs 4,400 crore. Elder already has a range of products for women care and we are identifying opportunities where we can fulfill all daily nutritional and medical needs for women.
Elder Pharmaceuticals manufactures and markets prescription pharmaceutical brands, surgical and medical devices.
The company is also planning to spend up to Rs 55 crore in the next two years for increasing its manpower, mainly the sales force, updating its research and development facilities and for brand building exercises. The total investment would be between Rs 40-55 crore investments for it. The company had recently announced the plans to increase its sales and marketing force by 1,000 in the next two years.
Elder Pharmaceuticals is looking to expand in the over-the-counter (OTC) segment. The firm is also looking to enhance presence in the functional foods market, leveraging on UK-based NutraHealth Care, a company specializing in neutraceutical products, which it had acquired last year. The Indian [functional foods] market is estimated to be of Rs 4,400 crore. Elder already has a range of products for women care and we are identifying opportunities where we can fulfill all daily nutritional and medical needs for women.
Elder Pharmaceuticals manufactures and markets prescription pharmaceutical brands, surgical and medical devices.
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