Prescription to OTC switch - Marketing Strategy

As a general rule, over-the-counter drugs have to be used primarily to treat a condition that does not require the direct supervision of a doctor and must be proven to be reasonably safe and well-tolerated. OTC drugs are usually also required to have little or no abuse potential, although in some areas drugs such as codeine are available OTC (usually in strictly limited formulations or requiring paperwork or identification to be submitted during purchase). One of the oldest OTC drugs is aspirin.

Margo: lost in the Neem trees !

Brand: Margo
Company: Henkel

Torcetrapib failure: A Lesson to Pharma Companies

This case is about the failure of Torcetrapib, a high profile drug for lowering cholesterol that was being developed by Pfizer Inc. (Pfizer). 

Amrutanjan: It's Gone!

Brand: Amrutanjan
Company: Amrutanjan Ltd

Gayab,
Poye Poch,
Poyallo,
Its Gone!!!!!
Remember the brand?

Amrutanjan is one of India's heritage brands. 

Band-Aid: Classic Brand Success

Band-Aid can be considered as an classic case of branding success. The brand which is almost 86 year old has become generic to the category. Band-Aid is an Adhesive Bandage used to cover minor cuts and bruises. The brand has come a long way to become one of the classic marketing case study.