Pharmaceutical Market
|
FMCG Market
|
Pharmaceutical is the field of
science that links the health sciences with the chemical
sciences and it is charged with ensuring supply of the safe and
effective medicinal products to the patient.
|
FMCG is
(Fast Moving Consumer Goods) the term used for the fast moving consumer
products those are used by consumers in day to day routine. e.g. Toothpastes,
Personnel care products, Hair care products..
|
Pharmaceutical
market deals with the supply or availability of drug or medicinal products
used for diagnosis, prevention or treatment of specific medical conditions
(Diseases).
|
FMCG
market deals with the supply or availability of consumer products of the
routine use.
|
The Pharmaceutical
market is highly regulated market.
Manufacturing,
Supply or Use of pharmaceutical products are regulated by national regulatory
laws and authority in order to ensure specified quality & standards of
such products e.g. USFDS, CDSCO, GMP etc.
|
FMCG
market is not regulated market.
There
are no regulation apply in manufacturing, supply or use of FMCG products
|
Pharmaceutical goods are
available on the retail drug stores and must be sold by
qualified registered pharmacist with the prescription of Registered Medical
Practitioner (Doctor)
|
FMCG are available on the every
general stores and shops and can be sold and purchased by any
consumer without any interference of any authority or law
|
The
concept of Consumer and Customer is different base on prescription of or OTC
Pharma products.
In case
of prescription drugs, the doctor is actual customer
and patient is consumer, as the sale of drug is only affected by
prescription of doctors.
In case
of OTC drugs, the patient is customer as there
is no prescription of doctor is required to purchase OTC drugs.
|
In case
of FMCG, the buyer has freedom to purchase and consume the product.
There
is no difference between customer and consumer.
|
Price
of the pharmaceutical products is regulated by NPPA & DPCO. However, this
regulation on price applies to some lifesaving drugs only.
|
There
is no regulation on the price of FMCG
|
Advertisements
of Pharmaceutical Products are regulated by regulatory authority.
The
prescription drugs cannot be advertised on social media like Television,
Radio, and Public Places. The marketing of prescription is done through
direct marketing where Medical Representative act as media between company
and customer (Doctor)
However,
OTC products can be advertised on social media.
|
There
is no regulation of advertisement of FMCG that of pharmaceutical goods.
Although,
some basic guidelines need to be followed as per national advertisement act.
|
Tuesday, 7 February 2012
Pharmaceutical Market Vs FMCG Market
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