Friday, 10 February 2012

Eli Lilly Launches Effient (Prasugrel) for Heart Patients


Eli Lilly and Company (“Lilly”) announced the launch of its latest cardiovascular product, “Effient” (Prasugrel) in India. Effient is an oral anti-platelet (OAP) agent that has been approved for patients with Acute Coronary Syndrome (ACS) who have undergone angioplasty procedures. Antiplatelet medicines help keep platelets from sticking together that can cause blockage in an artery, thereby reducing the risk of future heart attacks and recurrent hospitalization.
India has the highest burden of heart disease in the world. According to the Lancet, by 2010, 60% of the world's heart disease is expected to occur in India. Effient, which was co-developed with Daiichi Sankyo Limited, has been launched in around 70 countries till date. The treatment is already recommended under the ACC (American College of Cardiology), AHA (American Heart Association) and more recently in the ESC (European Society of Cardiology) and the NICE (National Institute of Clinical Excellence) guidelines.

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